To mark the 50th anniversary of the iconic travel brand TUMI, a truly special artistic collaboration was born in Vienna. Internationally active artist GLOD was invited to create an exclusive series of artworks. A collection that not only reflects TUMI’s brand legacy, but also dives deep into the urban heartbeat of New York City – the birthplace and cultural epicenter of the brand.

To present the work, the entire TUMI store in Vienna was temporarily transformed. The artworks extended across the full width of the shopfront, adorned windows, walls, and display podiums — turning the space into an immersive experience between retail and contemporary exhibition.
Visitors did not simply enter a store - they stepped into an urban art portal.

The highlight of the collaboration was an exclusive live painting event, where TUMI welcomed selected guests — including long-time partners, journalists, influencers, and collectors.
In an intimate setting, GLOD hand-painted three TUMI pieces live, allowing the audience to witness the unfolding of lines, color, and concept in real time.

Photocredit: Divine Communications & Akos Burg

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